Car’s insurance is always remembered when something goes wrong. All the paper work, calls and headaches to simply have everything back to normal is totally a standard process when it comes to services like that.
But, what if you could think about only the great benefits that a good car’s insurance can give you? Also, what if the communication is friendly, cute and playful, showing that the service is available for different types
of person and family?
We’ve came up with a simplified, clean and fewer-elements design to this modern and feel-good ad campaign for the multinational insurance holding Tokio Marine.
Take a look and have fun!
Brand: Tokio Marine
Agency: Santa Clara
Creatives: Leo Ávila, Rodrigo Brescia, Paulo Eugênio, Mauricio Blazeck
Broadcast Producer: Priscilla Sanches, Suellen Burgoa
Direction: Jannerson Xavier
Art Direction: Amália Lage
Illustration: Amália Lage
Motion: Amália Lage, Gabriela Zaneti
Sound Design: Lucha Libre
Project Manager: Marcelo Moreno