Bauducco – Pedacinhos do Natal

Christmas is all about family, love, sharing and, of course, exchange gifts and eating great food.
Brazil’s most important brand of baked goods - Bauducco - invited us to develop an animated ad campaign to highlight its flagship: the delicious Christmas cake called Panettone.
Pedacinhos do Natal (Christmas’ little pieces) was the campaign motto to enhance the conversation between the brand and its consumers during this magical and emotional period of the year. From the very first spot, Bauducco invited Brazilian families to share their stories of what they love about their unique celebration of Christmas.

After selecting 10 stories, we had the pleasure to create and produce the spots, one of each different family.
What’s the little piece of Christmas you love the most?


Brand: Bauducco

Agency: CP+B

Creatives: Rainor Marinho, Thiago Ehlke, André Kassu and Marcos Medeiros

Broadcast Producer: Fafá Oliveira and Valeria Andrighetti

Direction: Jannerson Xavier

Art Direction: Daniel Kano

Illustration: Daniel Kano, Amália Lage, Jon Suguiyama, Mateus Carvalho, Pri Wi and Casa Locomotiva

Motion: Jannerson Xavier, Amália Lage, Gabriela Zaneti, Jon Suguiyama, Samantha Oda, Victor Tchaba and Vinicius Ricardo