The challenge was to visually translate the concept behind LIT - a wildly innovative platform that uses IBM Watson's AI to deliver an ever learning curriculum for online business learning.
In our case, we went full abstract. To dialogue with the tagline "Where is your flame?", we sought to use shape, colour and sound to convey the endless possibilities brought by the constant pursue of one's inner flame.
Enjoy the film and get LIT too!
Agency: Santa Clara
Direction: Jannerson Xavier
Screenplay: Jannerson Xavier
Illustration: Daniel Kano
Motion: Jannerson Xavier
Sound Design: Jannerson Xavier
Project Manager: Marcelo Moreno