Hyundai HB20 Top 5
Hyundai HB20 is a major hit in Brazil.
Now, it’s completing 5 years of a history full of success and prizes… a lot of prizes.
To celebrate this landmark we partnered with Hyundai Brazil to create a retrospective of all the car’s models along with some little events we held since then, like the World Cup and the Olympic Games.
We used a mix of the car’s photographs along with stylized illustrations of some of Brazil’s major cities and typical landscapes, like São Paulo, Brasília, the Amazonic jungle and, of course, Rio and the beach.
So fasten your seatbelts and enjoy the ride!
Agency: Innocean Worldwide Brasil
Creatives: Mauricio Zabotto, Santhiago Oliveira
Direction: Jannerson Xavier
Illustration: Amália Lage, Dika Araujo, Mari Heffner
Motion: Amália Lage, Jannerson Xavier, Bugbite
Sound Design: Jacarandá
Cast: Diego R. - Loc On Demand
Project Manager: Marcelo Moreno