Friozinho is the main character of one of Brazil's most well known retail campaigns, airing every year since 1962. His is a magical being whose job is to bring winter to Brazil every year. But brazilians aren't very fond of cold weather, you know? So Friozinho knocks and knocks, but no one ever let him in. But when Friozinho stops trying and an unbearable heat wave sets int, it will be up to Pedro, a very adventurous boy, his Mother, and Friozinho's dog Alaskão to bring Friozinho back and convince the world that all Friozinho ever wanted was to draw people together with a nice weather.
Agency: J. WALTER THOMPSON BRASIL
Direction: Jannerson Xavier
Art Direction: Daniel Kano
Illustration: Amália Lage, Victor Tchaba, Mateus Carvalho
Sound Design: Jacarandá
Project Manager: Marcelo Moreno