Donate a Selfie
Currently, only 22% of blood collected comes from donors between the ages of 21 and 35.
#DonateASelfie is inspired by millennials’ love of social media selfies. Playing off the action
required to take a selfie, the campaign asks San Diegans to extend their arm for something
beyond themselves. Donations collected by the blood bank will supply local hospitals with
life-saving support for San Diegans and others in need.
We were invited by PACIFIC agency to work on both ads, using mixed technics, such as
cut out and cel animation.
Donate your like. :-)
Brand: San Diego Blood Bank
Creatives: George Stein
Direction: Jannerson Xavier
Art Direction: Nico Cortinove
Illustration: Nico Cortinove
Motion: Victor Tchaba, Gabriela Zaneti
Sound Design: Jannerson Xavier
Project Manager: Marcelo Moreno