Bonduelle ao Natural
In Brazil, canned food and vegetables are perceived as not natural and unhealthy. Bonduelle - a french family business established in 1853 that is reference in well-living through vegetable products - needed to prove wrong these widespread beliefs.
Inkuba, the brand's digital agency, invited us to ditch the mainstream slow motion healthy food shots and happy farm workers and come up with a different and more honest approach. One to speak directly to Bonduelle's core consumers in Brazil: the food lazies.
The solution: talking cutlery, simple tracked artwork and just a bit of advertising satire. Check it out.
Creatives: Alexandre Cherighim
Broadcast Producer: Marcel Okamoto and Luccas Athayde
Direction: Jannerson Xavier
Art Direction: Amália Lage and Victor Tchaba
Illustration: Amália Lage and Victor Tchaba
Motion: Jannerson Xavier, Amália Lage and Victor Tchaba
Shooting: Abacateiro Filmes
Sound Design: Diogo Aso
Cast: Loc On Demand (Gabriel Duarte and Luiz Laffey)
Project Manager: Marcelo Moreno