For the second year, ABRACEEL (Brazilian Energy Traders Association) and Retoque Comunicação agency called us to create from the scratch their campaign with the following key message: you, as Brazilian citizen, can demand the government the possibility to choose which energy company you want to provide electricity at home, mainly because big companies (as motor, clothing and food) already have this option.
Textures, geometric and interesting shapes, simplicity and proportions are examples of meaningful resources we chose carefully to came up with this short-but-stylish video.
Agency: Retoque Comunicação
Direction: Jannerson Xavier
Screenplay: Retoque Comunicação
Art Direction: Amália Lage
Illustration: Amália Lage, Mateus Carvalho
Motion: Gabriela Zaneti, Samantha Oda
Sound Design: Jannerson Xavier
Cast: Voice Over: Maira C. - Loc On Demand
Project Manager: Marcelo Moreno